Marketing Campaign Management

Customer retention is a crucial mission for every company. Compiere supports this by creating mailings or requests for the sales force to follow up. Criteria for a campaign could be last sale, sales volume, products purchased, or a variety of other triggers.

To attract new customers, addresses of prospects can be imported for mailings or other sales follow up.

The effectiveness of marketing campaigns can be measured by the revenue or gross profit generated for each campaign by linking each document (e.g. Invoice or Order) to the relevant campaign at the time of invoice creation. This information is then available within Compiere for reporting and analysis.