Marketing Automation

Marketing Automation in Microsoft Dynamics AX gives you the necessary insight to create targeted, personalized campaigns across all your company’s communication channels.

KEY BENEFITS:

• Helps you take advantage of customer knowledge to increase the effectiveness of your marketing activities.

• Easily gather and use customer feedback to build more effective campaigns.

• Helps you easily and credibly measure the profitability of campaigns.

Increase the effectiveness of marketing activities

The key to successful direct marketing is to give your contacts the information they need—how and when they need it. Marketing Automation helps you easily identify the registered customers and prospects that will respond favorably to your marketing campaigns. You can quickly plan and execute personalized campaigns by using a campaign window that consolidates all the information and functionality needed to communicate via direct sales, call centers, e-mail, fax, and the Internet.

Defining and selecting a campaign target group can be both the most difficult and the most important phase of campaign planning. With Marketing Automation you can segment your target audience into meaningful profiles to facilitate personalized campaigns targeted at specific customers’ needs. Selection criteria are based on information stored in the Microsoft Dynamics AX database, and results can be modified and filtered to meet your exact requirements. You can then save and reuse these selections for future campaigns.

Campaigns are organized in a hierarchical structure, indicating relationships between different marketing efforts. To keep the process as simple as possible, one employee has overall responsibility for each campaign, but numerous employees can be assigned tasks within multiple campaigns.

Easily gather and use customer feedback

You can learn from your customers by using questionnaires in conjunction with your campaigns. Web-based functionality helps you to interact easily with your customers over the Web, and Web integration helps make it both faster and easier for customers to respond to your questionnaires. Marketing Automation can also save Internet responses directly into the Microsoft Dynamics AX database, and this information is instantly propagated to users