Microsoft Dynamics AX
Marketing Automation in Microsoft Dynamics AX ERP system is part of the Sales and Marketing module. It provides the necessary insight needed to plan, design, and produce targeted and powerful marketing campaigns. A user-friendly campaign window consolidates all the functionality and information needed to communicate successfully via call centers, direct sales, email, fax, and the Internet.
Create Web-based questionnaires to obtain customer feedback and build more effective and personalized campaigns. Instantly gather and distribute questionnaire responses for immediate marketing use and to help with planning based on future demands. Segment target audiences into useful profiles to create personalized campaigns for specific customers.
The benefits of Microsoft Dynamics AX ERP Marketing Automation abilities include the following:
Measure campaign profitability by linking a campaign with a project: Leverage rich ERP data to monitor the return on investment (ROI), view revenue and costs of each marketing effort, and compare campaign cost with the revenue generated from it.