SAP Business All-In-One
Customer Relationship Management
The customer relationship management (CRM) functionality in SAP® Business All-in-One solutions enables you to support end-to-end marketing, sales, service, and analytics processes in your organization. It supports a range of CRM processes, from generating a lead, through closing a deal, all the way to servicing, supporting, and retaining your customers. The functionality is based on the SAP Customer Relationship Management (SAP CRM) application and is built on the SAP NetWeaver® technology platform, the foundation for enterprise service-oriented architecture.
The CRM functionality in SAP Business All-in-One helps midsize companies take their customer relationships to the next level in several areas.
Marketing – Align marketing processes, drive customer demand, and increase marketing ROI using functionality that helps you better manage your marketing resources, target groups, campaigns, and leads.
Sales – Acquire, grow, and retain profitable relationships with functionality that helps you better manage your sales territories, accounts, contacts, activities, leads, opportunities, and pricing.
Service – Drive service revenue andprofitability with functionality that helps you better manage service orders, contracts, complaints and returns, installedbase assets, warranties, and resource planning.
Interaction center – Maximize customer loyalty, cut costs, and boost revenue by transforming your customer interaction center into a strategic delivery channel for marketing, sales, and service efforts across all touch points. Effectively handle activities such as e-mail, telemarketing, telesales, customer service, and IT support.
Analytics – Get real-time visibility to key performance indicators for sales and marketing, which can help you make quick, effective decisions; generate and convert more leads; track opportunities; and close more deals.