For every product, for every customer, there is a price that produces the optimal gross margin -- the highest margin you can obtain while retaining the customer's business. What that price is depends on multiple factors, from the amount of business you do with a customer annually to the particular item being ordered. Up until now, determining that right price for every item has been a formidably complex task. With Strategic Pricing, that task becomes as simple as a few keystrokes. Strategic Pricing analyzes your invoice data to determine the best price for each product and order, profiles the predicted, relative sensitivity of products and customers to support price premiums where appropriate, and monitors sales activity for maximum control of exceptions. Implementing strategic pricing can increase your gross margins anywhere from two to four percentage points in the first year alone.