SAP Business All-In-One | Customer Relationship Management

Customer Relationship Management 

The customer relationship management (CRM) module in SAP Business All-In-One ERP solution helps midsize manufacturing and distribution companies boost customer relationships for increased customer service and profitability. The CRM functionality supports end-to-end marketing, lead generation, sales, service, and analytics for complete customer relationship management. Gain new customers and increase customer retention.

SAP Business All-In-One enterprise resource planning system provides online tutorials and a user-friendly interface for seamless adoption helping users to perform daily tasks more efficiently. Maximize customer loyalty with enhanced customer interaction capabilities. The solution’s interaction center offers a strategic delivery channel for marketing, sales, and service including email, telemarketing, customer service, and IT support.

The following features and benefits in SAP Business All-In-One CRM module help to bring customer service to the next level:

  • Marketing helps to align marketing plans, boost customer demand, and increase marketing return on investment (ROI). Better manage marketing resources, target groups, leads, and campaigns.

  • Sales fosters the ability to refine customer service for enhanced management of contacts, sales territories, customer accounts, leads, pricing, and activities.

  • Service aids in boosting service revenue and profitability with features that help to manage service orders, contracts, and warranties.

  • Analytics offers real-time visibility into key performance indicators (KPI) from sales and marketing to better track opportunities and help support quick and effective decision-making.