SAP Business ByDesign | Customer Relationship Management

Customer Relationship Management

SAP Business ByDesign ERP delivers comprehensive and effective customer relationship management (CRM) capabilities designed to help small- to medium-sized manufacturing and distribution companies boost customer satisfaction. A centralized data center integrates marketing, sales, and service for increased customer engagement. The real-time, integrated platform provides company-wide access to data for the entire customer lifecycle process from marketing and sales to delivery and invoicing. End-to-end visibility promotes more efficient decision-making and an improved bottom line.

The CRM functionality in SAP Business ByDesign enterprise resource planning system’s central design element allows users to focus on important tasks with ease and efficiency. The collaboration window provides quick access to frequently used functions and Microsoft Office applications. One-click access to a variety of reports and everyday tasks fosters efficiency and enhanced productivity. Role-specific widgets provide quick access to email, calendars, task lists, data, and maps.

The CRM module in SAP Business ByDesign ERP solution offers the following features and benefits to help manufacturing and distribution businesses manage marketing, sales, and service.


Ensure solid sales pipelines with one-click access to personalized customer information. Gain the ability to manage lead generation, lead qualification, and campaigns with ease.


Sell more effectively with complete sales force automation of contacts, opportunities, offers, and invoices.


Drive customer engagement with user-friendly, built-in tools needed to boost customer satisfaction.