ERP Case Study

Reelex Packaging Solutions

Location Patterson, New York USA
Genius ERP Case Study - Reelex Packaging Solutions
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Reelex Packaging Solutions Case Study by Genius ERP Software

About The Company

Located in Patterson, NY, REELEX Packaging Solutions are the creators of the REELEX system, which is the industry standard for packaging most types of telecommunications cable. The company develops and supports every aspect of REELEX, from packaging supplies to machine manufacturing, global service and support.

The Situation

REELEX president Thomas Copp and his son and vice president of business development Timothy Copp realized that they needed an ERP system if they were to continue growing. 

When we started getting busier, we ran into issues where we forgot to place an order and we didn’t have a good feel for lead times,” explained Tim Copp. We realized we had to get a handle on all of the structure around production.

The management team went on the hunt for a quality ERP solution that would fit their company’s custom needs at a fair price. REELEX also required a system that would integrate well with their existing Sage 300 accounting software and could handle multi-level BOMs. One of their sales representatives suggested Genius ERP, as it is specialized for SME manufacturers.”

The Solution

After careful vetting of various ERPs, the company went with Genius ERP. When Genius first came on board it was a fantastic learning experience,” said Tim Copp. We were able to dive deep into how we do things and identify the issues where we were lacking and address them.”

Once up and running, REELEX and its team — which includes electrical and mechanical engineers, designers, CAD and electronics technicians, welders, painters, and field technicians were able to improve production planning by tracking projects and identifying products that weren’t being completed on time. Genius ERP also gave them the ability to easily share all information related to each job project throughout the entire company— something they had never be able to do before.

Results & Benefits

With Genius ERP, REELEX is able to receive work orders and immediately account for how long it will take to complete that specific order, the cost associated to it, and as a result how much to charge based on these factors.

Genius has helped us organize and track where parts are in the stockroom,” said Tim Copp. It has been, in some ways, life-changing for the company, and has helped bring us into the 21st century.”


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