For every product, for every customer, there is a strategic price that produces the optimal gross margin—the highest margin you can obtain while retaining the customer’s business. That price depends on many factors, from the amount of business you do with a customer annually, to an individual item. Epicor takes this highly complex task and simplifies it down to a few keystrokes. The Epicor optional Strategic Pricing module analyzes your database for customer and order information and then classifies your customers by type and size. It then analyzes past purchase history and recommends pricing items by customer and product. Distributors who implement those suggestions have seen a 2-4 percent increase in their margins on affected items almost immediately.