In an increasingly diversified food and beverage market with numerous new channels, it’s important for F&B businesses to diversify partnerships as well as products. With the market still in a major state of flux, no clear do-it-all company has yet emerged (although Amazon, as usual, is trying).
Omnichannel presence is absolutely critical to performance in today’s food and beverage market. That means that businesses should investigate partnerships in as many different channels as are relevant to their business model, possibly including:
- Meal Kit services such as Blue Apron and HelloFresh
- Grocery delivery services like Instacart
- Restaurant Delivery services such as Grubhub and Uber Eats
- Ecommerce retail platforoms like Amazon Pantry
- Traditional Brick and Mortor grocery retail
- Non Traditional retail spaces such as Farmer’s Markets and produce CSAs
Not every platform is right for every brand, of course, but being on all of them isn’t necessary. What’s more important is for a business to seek out its customers where they shop and sell to them there.