Customer Relationship Management for A2000 ERP

A2000’s Customer Relationship Management (CRM) capabilities help fashion businesses build stronger relationships with wholesale buyers, retail accounts, and direct consumers through centralized customer data and interaction tracking.

Essential A2000 CRM features provide

• Centralized Customer Database – Maintain comprehensive customer profiles, including contact information, shipping addresses, payment terms, credit limits, pricing agreements, and purchase history.
• Sales Rep Assignment & Territory Management – Assign customers to sales representatives with territory definitions, commission tracking, and performance reporting that support field sales operations.
• Opportunity & Pipeline Tracking – Monitor potential sales opportunities from initial contact through close with status updates, probability assessments, and forecasted revenue that inform sales planning.
• Customer Portal Access – Provide buyers with self-service capabilities to view product catalogs, place orders, check order status, download invoices, and access account information.
• Marketing Campaign Management – Segment customers by attributes like purchase history, product preferences, or geographic location to target promotional campaigns and seasonal announcements.