Why ERP is the Key to Customer Experience
Delivering on customer loyalty and customer satisfaction are crucial in both business-to-business (B2B) and business-to-consumer (B2C) companies. Successful manufacturers and wholesale distributors are learning that Enterprise Resource Planning (ERP) systems help to create a competitive advantage, drive positive customer interactions, and build more loyalty over time.
This is even more important in the face of competitors such as Amazon, who have revolutionized the expectations of consumers.
This white paper presents the importance of improving customer experience in the face of the Amazon Business threat.