Verve Coffee Roasters

The Company: About Verve Coffee Roasters

Growing an omni-channel coffee business

Verve Coffee Roasters has spent nearly two decades making incredible, specialty craft coffee. Born in Santa Cruz and now spanning grocery, wholesale, DTC and cafés in the U.S. and Japan, Verve inspires the kind of loyalty most consumer brands dream about. Their product should be on every grocery shelf and café stockroom, but it’s not. The problem is their operations. Founder and CEO Colby Barr saw that scaling Verve would require rebuilding the systems behind the scenes.

The Situation: Fragmented Data & Stockouts

As Verve expanded, operations became scattered across a homegrown data warehouse, Cin7, POS systems, QuickBooks, spreadsheets, and other tools – each holding fragments of the truth. The lack of integration caused downstream issues: late vendor payments, order misfulfillment, and stockouts in their own cafés, and shortages during a critical Whole Foods Prime Day launch.

With rising coffee costs, tight margins, and growing risks to losing top customers due to stockouts, manual calculations were no longer sustainable. Existing ERPs were too rigid, and maintaining a homegrown solution wasn’t sustainable.

The Solution: DOSS Operations Cloud

Unifying production, inventory, orders, and dollars

Verve chose DOSS for its adaptability, ability to integrate with existing tools while managing a full operations system overhaul, and to extend capabilities that flex with business complexity. ​“We quickly found that not only was DOSS adaptive in that nature, but also adaptive to be very quick,” said Anthony.

In eight weeks, DOSS migrated Verve off their homegrown data warehouse, remodeled their master data, and automated production. Verve now has a single source of truth across procurement tied to demand, orders with channel- and location-based routing, inventory tracking across locations, and automated financial reporting integrated with QuickBooks. 

The Results: DOSS Operations Cloud Implementation Benefits

Improving visibility with 20+ hours saved weekly

DOSS delivered immediate efficiency gains. Within four weeks, a daily four-hour DTC batching process was replaced with automated production reports (including picklists + labels). 

Their team had so much free time on the first day that they reorganized the entire warehouse. ​“This is the best day since I’ve started at Verve,” said Louis Corona, Director of Manufacturing Operations at Verve. Two weeks later, unbatched orders dropped from 30% to 1% as fulfillment continued to improve.

On the finance side, DOSS fixed long-standing issues created by Cin7’s mapping into QuickBooks, where hundreds of duplicated accounts had made reporting a mess. Automated syncing now keeps Verve’s Chart of Accounts accurate, reduces missing bills, and strengthens vendor relationships while improving revenue capture.

With real-time visibility into costs, margins, and channel performance, Verve now makes faster, more confident decisions on pricing, product launches, and operations. 

Key Results:

• 20+ hours saved per week across the entire manufacturing team
• Unbatched orders reduced from 30% to 1%
• More accurate financials and stronger revenue capture via Quickbooks