Blue Microphone Case Study for Netsuite ERP
Founded in 1995 by an American jazz musician and a Latvian recording engineer, Blue Microphones underwent rapid growth when sales of its Snowball USB mic, built for use with Apple’s GarageBand, took off. With 30 to 35 percent annual growth, the company quickly outgrew its existing QuickBooks accounting system which couldn’t address the need for multi-currency transactions or offer integration with marketing and engineering systems.
Cloud scalability, agility sounds perfect
As part of a sale to a private equity firm, Blue Microphones recognized the need to modernize its IT environment. It needed a modern, cloud-based system that could handle multi-currency transactions, inventory management and not only scale with its growth but adapt to changing business conditions.
Real-time visibility and cost savings
Blue Microphones’ employee base has been growing rapidly, but the company contends that NetSuite is saving them the cost of at least two full-time employees, or over $80,000 annually. In addition, its 3PL partners in Amsterdam and Hong Kong now have access to NetSuite through an order fulfillment portal, improving accuracy and efficiency.
Award-winning business transformation
Blue Microphones is now incorporating customer feedback directly into its back office software to improve its products. Because of its innovation and modernization efforts, the company was awarded the prestigious 2016 Manufacturing Leadership (ML) Award in the “Enterprise Leadership” category from Frost and Sullivan’s ML Council.
“NetSuite’s unified cloud-based business management suite has made a huge difference in our business and has us well positioned for our next stage of growth.”