ERP Case Study

Skullcandy Inc.

Location Park City, Utah USA
SAP Business ByDesign Case Study - Skullcandy Inc.

Skullcandy Case Study for SAP Business by Design ERP

The Company: About Skullcandy Inc.

Formed in 2003 and based in Utah Skullcandy is a unique
entrepreneurial firm carving out new markets with high-quality audio
products for action sports enthusiasts like snow and skateboarders.
  • Headquarters: Park City, Utah
  • Industry: Consumer products
  • Products and services: Consumer electronics with lifestyle branding
  • Employees: 36

The Situation: Demand Management

Challenges and Opportunities

  • Replace inefficient processes resulting from rapid growth and expansion into new products, services, and regions
  • Enable electronic data interchange (EDI relationships with big-box retailers
  • Deal with increasing compliance and control complexity due to company growth and financing via private or public funding
  • Find a system for 100% support of growth and velocity
  • Eliminate data inconsistency and latency present in the existing fragmented system


  • Scale without increasing IT infrastructure
  • Use best practices in supply chain management, particularly demand management and supply planning
  • Manage regulatory compliance
  • Serve new products and markets consistently and quickly

The Solution: SAP Business ByDesign ERP

Why SAP Business ByDesign?

  • SAP best business practices, part of the SAP® Business ByDesign™ solution
  • Software as a service” to reduce own IT effort
  • The commitment of SAP to make SAP Business ByDesign the strongest full-suite product on the market
  • Executive sponsorship and SAP collaboration
  • Reduced cost and disruption if alternative system implemented in a few years

The Results: SAP Business ByDesign ERP Implementation Benefits

Key Innovations

  • No disruption to Skullcandy’s speed of growth – but reduction in cost relative to revenue
  • Consistent reporting and reduction of duplication through an integrated platform
  • Speed of deployment

Deployment Highlight

Excellent sponsorship from SAP and the Skullcandy team.

The SAP Business ByDesign hosted model is ideal for our small size, mobile workforce, and the requirement to scale. Additionally, the modest investment in IT infrastructure allows us to more effectively deploy capital to support our rapid business growth.”

Scot Carlson
Vice President of Finance
Skullcandy Inc.

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