Skullcandy Inc.

The Company: About Skullcandy Inc.

• Headquarters: Park City, Utah
  
• Industry: Consumer products
  
• Products and services: Consumer electronics with lifestyle branding
• Employees: 36

The Situation: Demand Management

Challenges and Opportunities

• Replace inefficient processes resulting from rapid growth and expansion into new products, services, and regions
  
• Enable electronic data interchange (EDI relationships with big-box retailers
  
• Deal with increasing compliance and control complexity due to company growth and financing via private or public funding
  
• Find a system for 100% support of growth and velocity
  
• Eliminate data inconsistency and latency present in the existing fragmented system

Objectives

• Scale without increasing IT infrastructure
• Use best practices in supply chain management, particularly demand management and supply planning
  
• Manage regulatory compliance
  
• Serve new products and markets consistently and quickly

The Solution: SAP Business ByDesign ERP

Why SAP Business ByDesign?

• SAP best business practices, part of the SAP® Business ByDesign™ solution
  
• “Software as a service” to reduce own IT effort
  
• The commitment of SAP to make SAP Business ByDesign the strongest full-suite product on the market
  
• Executive sponsorship and SAP collaboration
  
• Reduced cost and disruption if alternative system implemented in a few years

The Results: SAP Business ByDesign ERP Implementation Benefits

Key Innovations

• No disruption to Skullcandy’s speed of growth – but reduction in cost relative to revenue
  
• Consistent reporting and reduction of duplication through an integrated platform
  
• Speed of deployment

Deployment Highlight