A B2B distributor in Colorado, Becker Safety and Supply grew rapidly amid a boom in the oil and gas industry in the western U.S. As sales of gas monitors, tools, absorbents and personal protective equipment rose, Becker suffered persistent data mismatches and downtime with its QuickBooks accounting, Fishbowl inventory and Infusionsoft CRM systems. Becker needed to upgrade to streamline operations and grow into new markets and channels.
Real-time data accelerates the business
After evaluating several other cloud-based solutions, Becker selected NetSuite as a unified, real-time system of record for financials, inventory management, order processing, CRM and ecommerce. Live on NetSuite, Becker has gained critical visibility, reliability and on-demand access to data anywhere, any time — eliminating the inefficiencies of standalone systems, paper-based processes and problematic VPN remote access.
Distributor gains 75 percent efficiency from end-to-end
Becker estimates overall efficiency has soared 75 to 85 percent with NetSuite, while painful hours fixing problems with on-premise software and hardware have ended. Becker can seamlessly manage drop-ship orders across its lineup of 11,000 products. Supplier invoice processing that took hours is now done in 15 minutes.
Growth in ecommerce and new B2B markets
With a robust and scalable cloud platform, Becker is expanding into construction, manufacturing and municipal sectors. Sales reps can seamlessly interact with leads and customers with NetSuite CRM. A new ecommerce site based on SuiteCommerce Advanced, linked to inventory and order management, will expand geographic reach and meet customer demand for 24⁄7 online self-service. With NetSuite, Becker has greater agility to withstand volatility in its core oil and gas market and grow the business.
“NetSuite is everything we need in one system — ERP, inventory management, warehousing, CRM and ecommerce. NetSuite’s reliability and on-demand access to a single system of truth has been amazing for our company.”