Customer Relationship Management for Aptean Apparel ERP Full Circle

Aptean Apparel ERP Full Circle includes many industry-specific CRM features tailored to the apparel, footwear, and accessories industry. 

These features help brands, wholesalers, and manufacturers manage customer relationships efficiently while adapting to the fast-paced nature of fashion and seasonal demand cycles.

Customer Style and Preference Tracking

• Stores detailed customer preferences, including preferred styles, sizes, colors, and past purchase history.
• Helps brands and wholesalers tailor product recommendations and promotions.
• Supports customized bulk orders for retail clients with specific needs.

Seasonal and Pre-Booking Order Management

• Manages seasonal pre-booking orders, allowing retailers to place large orders months in advance.
• Tracks production and delivery timelines for orders tied to seasonal collections.
• Ensures proper allocation of inventory based on customer commitments.

Retail and Wholesale Customer Segmentation

• Differentiates between B2B (wholesale) and B2C (direct-to-consumer) customers.
• Allows for specialized pricing, discounts, and promotions tailored to each customer segment.
• Provides customer-specific payment terms and credit limits based on order volume and history.

Customer-Specific Promotions and Discounts

• Supports contract pricing, volume-based discounts, and promotional offers for retail partners.
• Allows brands to offer exclusive deals to VIP customers or loyalty program members.
• Automates discount applications based on predefined customer agreements.

Customer Feedback and Return Analysis

• Tracks return reasons and customer feedback on product quality, sizing, and fit.
• Helps brands refine future product designs based on customer insights.
• Reduces return rates by identifying sizing inconsistencies or product issues early.