Custom Cubes

The Company: About Custom Cubes

Custom Cubes modifies shipping containers and transforms them into custom modular structures: from simple storage solutions to fully finished work and living spaces. 

Founded by Mike Ouellette and Brent Nelson, the company serves clients across British Columbia with high-quality design and fabrication processes, cost-effective delivery services, and projects that fit client needs, budgets, and timelines.

The Situation: Limiting Growth

Custom Cubes faced critical operational challenges that were limiting their growth and putting profitability at risk:

• Restrictive systems couldn’t handle unique container specifications or allow bill of materials customization
• Slow quoting processes constrained sales capacity in a market where response speed determines who wins business
• Inability to accommodate mid-production changes meant refusing profitable modifications or risking delays
• Risk of unprofitable quotes without accurate, real-time costing

The Solution: Priority ERP

Custom Cubes selected Priority ERP to modernize their quoting, production, and inventory management processes:

• Automated profitability assurance tying every quote to accurate costs and bills of materials
• Live inventory visibility enabling profitable mid-production changes without impacting fabrication
• Reusable component library with thousands of mix-and-match parts for instant quoting
• Real-time quoting with live bills of materials, cost estimates, and pricing during customer conversations
• Automated version control that documents iterations and converts lost opportunities into closed sales

The Results: Implementation Benefits with Priority ERP

Priority ERP transformed quoting from a bottleneck into a competitive advantage, enabling Custom Cubes to pursue three times more business opportunities while ensuring every project is profitable.

• 3x increase in quoting capacity: sales team pursues three times more opportunities with same headcount
• Direct sales wins from version control: closed deals that would have been lost without flexible quote management
• Thousands of reusable parts built: configurations that required hours to estimate now quote instantly
• 100% quote accuracy: every quote tied to real-time costs, eliminating unprofitable projects
• Mid-production changes converted to revenue: accommodated profitable modifications competitors must refuse