SAP Business ByDesign | Skullcandy Inc.

Case Study: Skullcandy Inc.
About the Company
Formed in 2003 and based in Utah Skullcandy is a unique
entrepreneurial firm carving out new markets with high quality audio
products for action sports enthusiasts like snow and skateboarders.

• Headquarters: Park City, Utah
• Industry: Consumer products
• Products and services: Consumer
  electronics with lifestyle branding
• Employees: 36
Challenges and Opportunities
• Replace inefficient processes resulting from rapid growth and    expansion into new products, services, and 
• Enable electronic data interchange (EDI
relationships with big-box retailers
• Deal with increasing compliance and control complexity due to company growth and financing via private or public funding
• Find system for 100% support of growth and velocity
• Eliminate data inconsistency and latency present in existing fragmented system
• Scale without increasing IT infrastructure
• Use best practices in supply chain management,
particularly demand management and supply planning
• Manage regulatory compliance
• Serve new products and markets consistently and quickly

Why SAP® Business ByDesign™?
• SAP best business practices, part of the SAP® Business   ByDesign™ solution
• “Software as a service” to reduce own IT effort
• Commitment of SAP to make SAP  Business ByDesign strongest full suite product on the market
• Executive sponsorship and SAP collaboration
• Reduced cost and disruption if alternative system implemented in a few years

Benefits from SAP Business ByDesign Key Innovations
• No disruption to Skullcandy’s speed of growth – but reduction in cost relative to revenue
• Consistent reporting and reduction of duplication through integrated platform
• Speed of deployment

Deployment Highlight
Excellent sponsorship from SAP and the Skullcandy team.
“The SAP Business ByDesign hosted model is ideal for our small size, mobile workforce, and the requirement to scale. Additionally, the modest investment in IT infrastructure allows us to more effectively deploy capital to support our rapid business growth.”
Scot Carlson
Vice President of Finance
Skullcandy Inc.

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